What Is the Marketing Concentration?

The marketing concentration prepares students to understand a world where technology is changing how products are developed, how customers are won and retained, and how companies interact with customers.  Traditional marketing concepts are reinterpreted in light of sweeping technological changes in markets and media.

Who Is It For?

• People who are interested in marketing as a career choice
• People who want to understand how they can market their own product and/or service.

What are the career opportunities?

• Career paths include positions in large marketing organizations for both consumer and industrial products
• Jobs in smaller firms marketing innovative, technology driven products and services.
• Consultancy